Case Study
Campeones Mundial:
E-Commerce SEO Growth
Case Study
Campeones Mundial:
E-Commerce SEO Growth
Rebuilding visibility from the ground up. Analytics + Google Merchant setup, product/category optimization, and a cleaner structure designed to drive organic traffic and sales.
Industry: Athletic Activewear
Capabilities: E-Commerce SEO, Technical SEO, On-Page SEO, Analytics Setup, Product Feed / Merchant Center
Overview
Campeones Mundial is a premium athletic wear brand based in Lynn, MA with products across core shopping categories (men, women, kids, accessories).
The goal was to create search visibility and build a foundation for consistent organic growth by fixing missing measurement, improving site structure, and optimizing key e-commerce templates (categories + products).
Overview
Campeones Mundial is a premium athletic wear brand based in Lynn, MA with products across core shopping categories (men, women, kids, accessories).
The goal was to create search visibility and build a foundation for consistent organic growth by fixing missing measurement, improving site structure, and optimizing key e-commerce templates (categories + products).
+75%
+75%
Total Sales
Total Sales
+48%
+48%
New Organic Users
New Organic Users
10
Schema Added to Pages
800+
800+
Product Page Impressions
The Challenge
The Challenge
Campeones Mundial had virtually no organic visibility and limited ability to measure or improve performance because core systems weren’t configured:
No GA4 or Google Search Console connection, meaning no reliable performance baseline
Product pages and category pages weren't optimized or structured well, hurting relevance and discoverability
Missing meta titles and meta descriptions, limiting rankings and click-through-rate
Missing image alt text, reducing accessibility and image search value
Not connected to Google Merchant Center, missing a major product discovery channel
No meaningful organic traffic
Campeones Mundial had virtually no organic visibility and limited ability to measure or improve performance because core systems weren’t configured:
No GA4 or Google Search Console connection, meaning no reliable performance baseline
Product pages and category pages weren't optimized or structured well, hurting relevance and discoverability
Missing meta titles and meta descriptions, limiting rankings and click-through-rate
Missing image alt text, reducing accessibility and image search value
Not connected to Google Merchant Center, missing a major product discovery channel
No meaningful organic traffic
The Solution
Technical SEO & Indexation Cleanup
We resolved issues that were preventing search engines from confidently crawling and indexing the site:
Fixed Canonical URL problems to consolidate ranking signals
Resolved error codes (4XX / 5XX / redirect issues)
Reduced duplicate content to prevent keyword cannibalization and index confusion
Improve page load speed to support UX and Core Web Vitals
The Solution
Measurement & Visibility Infrastructure
What was done
Implemented GA4 and confirmed event/conversion tracking for e-commerce actions
Connected and verified Google Search Console (property verification, sitemap submission, index coverage review)
Why it matters
If it can’t be measured, it can’t be improved. GA4/GSC provide the baseline and ongoing feedback loop for SEO decisions.
Merchant Center Setup (Product Discovery)
What was done
Connected the store to Google Merchant Center
Ensured product data/feed readiness (titles, pricing, availability, IDs)
Why it matters
Merchant Center unlocks product visibility opportunities and strengthens the overall e-commerce ecosystem for search.
Category & Product Page Optimization (Revenue Pages First)
What was done
Rebuilt category page structure to align with how people shop (collections, intent, hierarchy)
Optimized product page SEO basics:
Unique, intent-aligned meta titles + meta descriptions
Improved H1/H2 structure
Added/cleaned image alt text
Strengthened internal links between categories → products → related categories
Why it matters
Category pages typically drive the highest-volume rankings; product pages capture long-tail “ready to buy” searches. Clean structure + metadata improves relevance and CTR.
Technical SEO Foundation (Indexing + Crawl Control)
What was done
Corrected indexing blockers and template issues affecting discoverability
Cleaned up structural issues that caused pages to be hard to understand (and hard to rank)
Why it matters
If search engines can’t crawl/index the right pages reliably or the site creates confusing duplicates which makes rankings stall.
Merchant Center Setup (Product Discovery)
What was done
Connected the store to Google Merchant Center
Ensured product data/feed readiness (titles, pricing, availability, IDs)
Why it matters
Merchant Center unlocks product visibility opportunities and strengthens the overall e-commerce ecosystem for search.
Category & Product Page Optimization (Revenue Pages First)
What was done
Rebuilt category page structure to align with how people shop (collections, intent, hierarchy)
Optimized product page SEO basics:
Unique, intent-aligned meta titles + meta descriptions
Improved H1/H2 structure
Added/cleaned image alt text
Strengthened internal links between categories → products → related categories
Why it matters
Category pages typically drive the highest-volume rankings; product pages capture long-tail “ready to buy” searches. Clean structure + metadata improves relevance and CTR.
Technical SEO Foundation (Indexing + Crawl Control)
What was done
Corrected indexing blockers and template issues affecting discoverability
Cleaned up structural issues that caused pages to be hard to understand (and hard to rank)
Why it matters
If search engines can’t crawl/index the right pages reliably or the site creates confusing duplicates which makes rankings stall.