If your business serves customers in Salem, MA, your visibility in search results directly impacts your revenue. When people search for services in Salem, they are not researching for fun. They are looking for a business they can trust and contact now.
Why Choose AJ SEO Guy
As an experienced SEO professional who has partnered with Salem businesses ranging from service based companies and brick and mortar stores to well known e-commerce brands, I understand the importance of ranking beyond the local market.
Google Business Profile Optimization
Your Google Business Profile is often the first impression customers see. I fully optimize your profile to improve visibility, engagement, and trust.
Proper category and service setup
Image and media optimization
Q&A optimization
Consistent profile updates
Local Keyword & Search Intent Research
Ranking locally starts with understanding how your customers search. I research local keywords based on real intent, not just search volume.
Service based local keyword discovery
City and neighborhood modifiers
Competitive local SERP analysis
Mapping keywords to the right pages
Service & Location Page Optimization
Your website must clearly communicate what you do and where you do it. I optimize service and location pages to align with local search intent while maintaining quality and clarity.
SEO optimized page structure
On-page content improvements
Title tags, meta descriptions, and headers
Internal linking to strengthen local relevance
Conversion focused layout guidance
Local Structured Data Implementation
Structured data helps search engines & LLMs better understand your business. I implement Local Business schema to reinforce location, services, and credibility.
LocalBusiness schema
Service & area data
Validation and testing
Ongoing monitoring
Local Citations and NAP Consistency
Inconsistent business information creates trust issues for search engines. I clean up and strengthen your local footprint across the web.
Citation audits and cleanup
Consistent name, address, and phone data
Industry and location relevant directories
Ongoing accuracy monitoring
Keyword Research List + Strategy Outline
