Capitalize loans
The brief
Web Design · Technical SEO· On-Page SEO · Google Business Profile · Schema
110+
Qualified Loan Applications
+72%
Organic Clicks
350+
Google Profile Calls
50+
Pages Redesigned
Capitalize Loans had a strong marketplace model, with multiple lending partners, one application, and funding in as little as 24 hours. The website wasn't pulling its weight. Loan product pages lived at duplicate URLs and competed against each other for the same queries. Industry funding pages were thin and missing the trust signals that lenders need in a YMYL category. Title tags and social metadata told search engines two different stories. The Google Business Profile wasn't aligned with the site's products. And the path from "business loan for my construction company" to a submitted application had too many leaks.
The solution
Web Design & Conversion Architecture
The site was redesigned around one job: getting qualified business owners to apply. A faster, cleaner build replaced the heavy page-builder layout. Every loan and industry page got a clear application path, trust blocks with partner lenders and underwriter support, and a mobile-first multi-step application that reduces drop-off.
Technical SEO & indexation
Duplicate loan product URLs were consolidated with 301 redirects and canonical tags, so each product has one authoritative page. Redirect chains, orphaned pages, and crawl waste were cleaned up. Core Web Vitals were improved at the server and template level, not with plugins.
On-page Search Optimization
Meta titles and descriptions were rewritten across 50+ pages to match commercial funding intent. Loan product pages (term loans, lines of credit, SBA loans, equipment financing, invoice factoring, and merchant cash advances) were rebuilt with answer-first sections, qualification requirements, and comparison tables. Industry funding pages were expanded with sector-specific use cases, and approval claims were rewritten to be compliant.
Google Business Profile & Local Trust
The Google Business Profile was optimized with accurate primary and secondary categories, a full services list matched to site loan products, a keyword-aligned business description, and fresh photos and posts. NAP data was standardized across the website, directories, and citations. A review generation workflow was set up to build trust signals for "business loans near me" and brand searches.
Content strategy, Entity SEO & Schema
Loan-type and industry keyword research drove a topic-cluster roadmap that connects the blog to money pages. Nested JSON-LD (Organization, FinancialService, LoanOrCredit, FAQPage, and BreadcrumbList) helps search engines and AI answer engines understand who Capitalize is, what it offers, and who it serves.
Measurement
5,122
Total clicks
75.3k
Total impressions
3.2%
Average CTR
17.2
Average position